How GUANGORENA Began: A Quick Tale

Those who have followed me on social media for a while know this all started under another brand name. I originally sold colorful hair bows along with other hair accessories. The line was nice but it wasn’t my style. I was a young woman with a limited budget and entrepreneurial dreams who could make a mean hair bow so that’s what I¬†went with.

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Soon, the inspiration faded because, as said, the business wasn’t me. I prefer the darker side of things. I live in black, am obsessed with horror movies, slasher films, anything spooky. On top of that, I draw inspiration from the Victorian gothic era, the 80s punk scene, circus freak shows, classic glamour, film noir etc.. The transition was a slow and gradual one (since I’m also a full-time writer) but GUANGORENA became a thing after a few years. As for why I started the brand, I wanted beautiful pieces to wear that fit my style. I had items in mind that I couldn’t or had a difficult time finding so I made them myself.

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The brand is still small. It is not widely known by any means which is fine. I’m working to change that. Fortunately, those who do own my pieces love them. Aside from creating rad items, I focus on quality while avoiding high prices because that balance matters. Customers deserve quality without having to save up for it.

Currently, I have a lovely selection of jewelry in the shop, a limited-edition wristlet, the very cool Bad Girl Wallet (there’s a matching choker too if you’re interested), skull brooches and pins worthy of any collection. As for what’s in the works, you have t-shirts and totes to look forward to in the coming months.

Stop by the online shop when you have time. If you see something you like, go for it. I ship all orders in three days or less. By the way, U.S orders ship for $2.95 while international shipping rates are more than reasonable. Other businesses are getting a little ridiculous with their shipping costs, don’t you think?

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